13524ab668f7929757f32dc74d81e0abd34701d6-4fe0d16

Agata Wojtczak

https://www.elle.pl/moda/h-m-conscious-exclusive-2018/

<p>Biżuteria ze srebra z recyclingu i sukienki z sieci rybackich i innych nylonowych odpadów... to nie wizja mody w przyszłości, ale nowa kolekcja H&M Conscious Exclusive 2018, która wejdzie do sprzedaży już 19 kwietnia.</p>

H&M Conscious Exclusive 2018

Kolekcja H&M Conscious Exclusive 2018

H&M Conscious Exclusive continues to show proof of sustainable fashion innovation - makes accessories from discarded candlesticks and dresses out of fishnets and other nylon waste

H&M’s Conscious Exclusive collection 2018 pays homage to the Arts and Crafts movement in Sweden and features the new sustainable materials recycled silver and ECONYL®, a 100% regenerated fibre from fishnets and other nylon waste. The Conscious Exclusive collection launches in selected H&M stores around the world, as well as online at hm.com, on 19 April 2018.

This is the seventh Conscious Exclusive collection, a recurring range of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. Along with TENCEL™, recycled polyester and organic linen, H&M is pleased to introduce ECONYL® and recycled silver to the line. ECONYL® has been woven into a delicate sheer fabric with dramatic embroidery featured on the beautiful white lace wedding dress, or made into a romantic dark grey-blue lace long-sleeved mini-dress. Meanwhile, recycled silver appears in the delicate Arts and Crafts inspired jewellery designed to go with the collection.

“The innovation behind sustainable materials never ceases to amaze. Recycled silver is made from scrap metal with minimal environmental impact and ECONYL® is a 100% regenerated nylon fibre from nylon waste that support clean oceans. The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results,” says Ann-Sofie Johansson, creative advisor at H&M.

The Conscious Exclusive 2018 collection takes inspiration from the creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson. The cottage Lilla Hyttnäs, with its beautiful paintings and tapestries, has been interpreted by the Conscious Exclusive design team into a contemporary and eye-catching collection of beautifully crafted womenswear, shoes and accessories made from sustainable materials.

The 2018 print campaign was shot by fashion photographer Mikael Jansson and stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, world-renowned model and founder of the maternal health organisation Every Mother Counts.

 “I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” says Christy Turlington Burns.

H&M Conscious Exclusive collection 2018

Reklama H&M Conscious Exclusive 2018

Kampania H&M Conscious Exclusive 2018

Kolczyki H&M Conscious Exclusive 2018

But H&M Conscious Exclusive 2018

Sukienka we wzory H&M Conscious Exclusive 2018

Buty H&M Conscious Exclusive 2018

Sukienka H&M Conscious Exclusive 2018

Spódnica H&M Conscious Exclusive 2018

Bluzka H&M Conscious Exclusive 2018

Biżuteria ze srebra z recyclingu i sukienki z sieci rybackich i innych nylonowych odpadów... to nie wizja mody w przyszłości, ale nowa kolekcja H&M Conscious Exclusive 2018, która wejdzie do sprzedaży już 19 kwietnia.

Polecane

Nowa kolekcja H&M Conscious Exclusive 2018 inspirowana malarstwem [FOTO]

H%26M%20Conscious%20Exclusive%202018